Who is refinancing in 2026
Australians refinanced 162,225 home loans in the June quarter of 2026, and 103,046 of those moved to a new lender, on the ABS lending indicators. The fixed rate wave that drove refinancing in 2023 has passed: the RBA puts the fixed share of outstanding loans at less than 5 per cent in 2025. What drives enquiries now is the cash rate, lifted to 4.35% in May 2026 and held in August, and the gap between a borrower's rate and the one they saw advertised.
What the ad and the form have to say
A refinance ad has one job: name the reason to move. Rate, cash out, consolidating debt, or a fixed term ending. The form then asks for the current lender, the balance, the rate they are on and the purpose, so the broker's first call is a comparison rather than a fact finding exercise. The form itself is described under mortgage lead capture forms.
What is checked before delivery
A refinancer can be decided and still unable to move, which is why the checks run first.
- Qualification on up to 98 data points, with the PrimeProof finance screen for serviceability on the new loan
- SMS verification of the mobile at the point of enquiry
- Duplicate checking, because refinancers fill in more than one form
- Live delivery into your CRM, exclusive to you
Tuning a refinance campaign
The weekly loop matters more here than in most campaigns, because rate news changes the enquiry mix within days. Spend moves toward the angles producing leads that answered. Feedback on which refinancers settled goes back into the targeting. The loop is described under lead generation campaign optimisation.
Purchase campaigns
Brokers who also want buyers are usually best served by a separate campaign with its own form, described under first home buyer lead generation. Both run on a fixed cost per lead agreed before anything starts, with no retainer and no lock in.