Guides for brokers running lead generation
Each guide below covers one decision a broker makes before a campaign starts. If you want the campaign itself, stage by stage, read the overview of mortgage lead generation first and come back here.
The questions brokers type into Google while deciding, each answered in a few paragraphs, are under questions brokers ask.
Pay per lead Australia: how the model works for mortgage brokers
Pay per lead Australia wide, explained for mortgage brokers: a fixed price per lead agreed up front, no retainer, no lock in, and what has to be true of the lead.
Mortgage lead generation companies: how to compare them before you sign
Mortgage lead generation companies mostly describe themselves the same way. Six questions that separate a process from a slogan, and how PrimeLeads answers them.
Mortgage lead qualification: what is checked before you are charged
Mortgage lead qualification as PrimeLeads runs it: which fields are typed by the enquirer, which are checked, and why serviceability decides more enquiries than intent does.
SMS lead verification: the number is live and in their hand
SMS lead verification as PrimeLeads runs it: a code sent at the point of enquiry, what it proves, what it does not, and why it is the cheapest check in the whole campaign.
Duplicate lead checking: one person, one charge
Duplicate lead checking as PrimeLeads runs it: every enquiry is matched against records already sent to you before delivery, so the same person is never a second charge.
CRM lead delivery: into the system you already use, as it happens
CRM lead delivery as PrimeLeads runs it: the verified record lands in the system you already use as soon as it clears the checks, and the callback is yours.
Lead generation campaign optimisation: the weekly loop
Lead generation campaign optimisation as PrimeLeads runs it: each week, spend moves toward the sources whose leads answered, and your feedback goes back into targeting.
Facebook lead generation for mortgage brokers: what happens after the click
Facebook lead generation for mortgage brokers, run as a campaign rather than a lead form: where Facebook enquiries fall down and what sits between the click and your CRM.
Google Ads for mortgage brokers: from the click to a verified lead
Google Ads for mortgage brokers inside a pay per lead campaign: why search enquiries carry intent, what the form has to ask, and what is checked before delivery.
Mortgage lead capture forms: one product, the right questions
Mortgage lead capture forms as PrimeLeads builds them: one product per form, the questions a broker needs, consent at the point of enquiry, and SMS verification built in.
Refinance lead generation: the campaign behind a refinance enquiry
Refinance lead generation as a campaign: who is refinancing in 2026, why the fixed rate wave has passed, what the ad has to say, and what is checked before delivery.
First home buyer lead generation: the campaign behind a first home enquiry
First home buyer lead generation as a campaign: what changed on 1 October 2025, why rent-vesting enquiries are rising, and what the form and finance screen do.
Exclusive lead generation: one enquiry, one broker
Exclusive lead generation as PrimeLeads runs it: one enquiry, one broker, no shared pool and no resale. How exclusivity is kept inside the campaign, stage by stage.
Invalid lead replacement: what happens when a lead is wrong
Invalid lead replacement as PrimeLeads runs it: what counts as invalid, how to flag a lead, what the review needs from you, and the five business day window.
Outsourced lead generation for mortgage brokers: what you hand over
Outsourced lead generation for mortgage brokers: what you hand over, what you keep, why a small broking business cannot also run an agency, and what it costs.