Why search enquiries carry intent
A person who types a refinance query is already comparing. Brokers arranged 81.6% of new residential home loans in the June quarter of 2026 on the MFAA's figures, which means most of those searchers end up with a broker. The question is which one, and how quickly.
What the click has to land on
A general contact page turns a good click into a vague enquiry. The form has to be built for the one product the ad promised, and it has to ask what a broker needs: purpose, rough amount, employment, property status, timing. What that form looks like is described under mortgage lead capture forms.
What happens before delivery
The same five stages as every other source, because a search click can still be a typo or a competitor.
- Qualification on up to 98 data points, with the finance screen
- SMS verification of the mobile number at the point of enquiry
- Duplicate checking against records already sent to you
- Live delivery into your CRM
- Weekly optimisation, moving spend toward the search terms that produced leads that answered
What we do not publish
The cost of a click. It is set by competition in an auction and moves weekly, so a figure on this page would be wrong by the time you read it. What you pay is a fixed cost per verified lead, agreed before the campaign runs. The click cost is our risk, not yours.
Who this is not for
A broker who wants to run the account themselves. This page describes search inside a pay per lead campaign, where the click cost is our risk. A broker who wants their own Google Ads account, with the spend and the learning curve that comes with it, is better served by an agency that manages accounts.
Search or social
Search brings intent and social brings reach, and most campaigns run both with the mix tuned weekly. The social side is described under Facebook lead generation for mortgage brokers. Neither carries a retainer or a lock in.