The process we run
Every campaign moves through the same five stages: lead capture and qualification, phone verification by SMS, duplicate checking, delivery into the client's CRM, then weekly optimisation and scaling. Every lead is exclusive. The price is a fixed cost per lead agreed before anything runs, with no retainer and no lock in. Mortgage refinance is one of six verticals, alongside insurance, property, solar, real estate and B2B.
The figures we publish
Three numbers come from our own traffic, and they are the only numbers we publish. 51.8% of high income property enquirers fail on finance. Fewer than 5% of PrimeProof cleared leads fail. Up to 98 data points are used in verification. We do not publish a price per lead, the names of the businesses we work with, volume promises or close rates.
Why this site is about process
Supplier pages describe what a lead is and stop at delivery. This site describes what happens between the ad click and the CRM record, and what happens in the weeks after, because that is the part a broker cannot see from outside the account and the part that decides whether a campaign is still worth running in month three.