The Melbourne market this campaign sells into
Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. Australians refinanced 162,225 loans in the same quarter, and the cash rate at 4.35% keeps Melbourne borrowers comparing.
Values fell 4.7% over the year, so equity is thinner than owners who bought recently believe. Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. The angle that works in Melbourne names the reason to move: rate first, because equity releases are harder while values fall.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- Loan range around the $664,000 Victoria average
- Suburbs or the whole of Victoria
- Purposes: rate, cash out, consolidation, fixed term ending
- Owner occupied, investment, or both
- Whether interstate enquirers count
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers without Victoria coverage, or brokers who want buyers first. A Melbourne refinance campaign produces decided borrowers who need a same-day call.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.