The market the campaign sells into
South Australia wrote 5,576 new owner occupier loans in the June quarter of 2026 at an average of $672,000, on the ABS lending indicators. Adelaide's median dwelling value was $937,207 in August, up 8.6% over the year, on Cotality's index. The state's population grew 1.0% in the year to December 2025 and lost 1,576 people to other states, on the ABS population release.
Modest loans against a median close to Perth's means Adelaide buyers bring more deposit and more equity than most. The enquiries are fewer and, on average, stronger.
Which angles work in Adelaide
The angles that hold up in a small, rising market.
- Upgrade angles for households with equity buying into growth
- First home buyer angles under the $900,000 Adelaide cap on the government's table
- Investor angles, some answered from interstate as the growth has been noticed
- Refinance angles as a steady line, with cash out for renovations
- Not: high volume generic angles, which exhaust the market and lift the cost of every lead
Criteria for an Adelaide campaign
Because the market is small, the criteria should be precise: the regions of Adelaide or the whole state, the loan range around the $672,000 average, and the purposes your book handles well. A campaign that is too broad here produces enquiries you did not want and a shorter run before the audience is exhausted.
The callback in Adelaide
A smaller city means the enquirer may already know a broker. The first call has to be fast and specific. Delivery is live into your CRM; the rota is yours.
The weekly loop
Each week spend moves toward the angles whose leads answered, and your feedback on which enquiries proceeded goes back into the targeting. In a small market the loop also watches for audience fatigue, and rotates angles before the cost per lead climbs.
Who this is not for
A broker who needs a daily flow. South Australia writes about a third of Queensland's new loans, and an Adelaide campaign produces a steady trickle of well screened enquiries rather than a queue.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you. Invalid leads are reviewed within five business days and replaced or credited when confirmed.