Canberra refinance lead generation: the campaign a falling market rewards

Canberra refinance lead generation is a campaign written for Canberra's market rather than for Australia in general. PrimeLeads runs it against the criteria you set, and the city's own numbers decide the angles, the criteria and the callback before the first ad runs. This page sets out what they are and what they change.

The Canberra market this campaign sells into

The ACT wrote 2,154 new owner occupier loans in the June quarter of 2026 at an average of $666,000, on the ABS lending indicators. Australians refinanced 162,225 loans in the same quarter, and the cash rate at 4.35% keeps Canberra borrowers comparing.

Values fell 0.4% over the year, so equity is thinner than owners who bought recently believe. Canberra's median dwelling value was $864,998 in August 2026, down 0.4% over the year and 1.1% lower in the month, on Cotality's index. The angle that works in Canberra names the reason to move: rate first, because equity releases are harder while values fall.

Criteria for a Canberra campaign

The criteria decide what counts as a lead and what is billed. For Canberra the ones that matter are these.

  • Loan range around the $666,000 ACT average
  • Suburbs or the whole of the ACT
  • Purposes: rate, cash out, consolidation, fixed term ending
  • Owner occupied, investment, or both
  • Whether interstate enquirers count

Verification and screening in Canberra

Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.

Who this is not for

Brokers without ACT coverage, or brokers who want buyers first. A Canberra refinance campaign produces decided borrowers who need a same-day call.

Pricing

A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.

Get lead pricing