The market the campaign sells into
The territory wrote 2,154 new owner occupier loans in the June quarter of 2026 at an average of $666,000, on the ABS lending indicators. Canberra's median dwelling value was $864,998 in August, down 0.4% over the year, on Cotality's index. The population grew 1.3% in the year to December 2025 with a net loss of 1,541 people to other jurisdictions, on the ABS population release.
A flat market with salaried buyers is a refinance and upgrade market where nobody is in a hurry.
Which angles work in Canberra
The angles that hold up with a careful, documented borrower.
- Refinance angles with a specific comparison, because Canberra borrowers know the rate they are on
- Upgrade angles for salaried households with equity
- First home buyer angles under the $1,000,000 Canberra cap on the government's table, which sits above the median
- Investor angles, helped by a gross rental yield of 4.3% on Cotality's figures
- Not: urgency angles, which Canberra enquirers ignore
Criteria for a Canberra campaign
Decide whether the campaign covers only the territory or the New South Wales suburbs across the border, where many Canberra workers live. Set the loan range around the $666,000 average. Note the employment types, including public service and defence, that some lenders treat differently.
The follow up in Canberra
The first call matters less here than the fifth. Canberra enquirers compare for weeks, and the broker who follows up for months keeps them. Delivery is live into your CRM; the follow up is yours.
The weekly loop
Each week spend moves toward the angles whose leads answered and progressed, with your feedback on which comparisons turned into applications folded in. The loop in Canberra runs on a longer cycle than in the buyer markets, because the enquiries do.
Who this is not for
A broker who emails once and waits, or who wants a fast, high volume purchase campaign. Canberra produces careful refinancers and rewards patience.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you. Invalid leads are reviewed within five business days and replaced or credited when confirmed.