The second job
Brokers arranged 81.6% of new residential home loans in the June quarter of 2026 on the MFAA's figures, and almost all of them did it from a small business. The ASBFEO counts 2,656,469 small businesses in Australia, 97.3% of the total, and a broking practice is one of them. A small business writing loans does not also have the hours to run an advertising account, build forms, verify numbers and read weekly reports. The ones that try usually do the marketing badly or the broking late.
What you hand over
Everything between the ad and the record in your CRM.
- The ads, across search and social, and the spend behind them
- The capture form built for your product
- Qualification, SMS verification and duplicate checking
- Live delivery into your CRM
- The weekly loop that moves spend toward what worked
What you keep
The criteria, the callback and the conversation. You decide the states, purposes and loan sizes. You decide who is on the phone and when. And you write the loan. The Harvard Business Review audit found firms contacting a lead within an hour were nearly seven times as likely to qualify it as those an hour slower. That hour is the part nobody can outsource.
New brokers
A new broker has no referral base and no past clients, so the choice is between building a marketing function and buying its output. Outsourcing lets a new practice start on a low volume in one state, judge the contact rate, and scale in steps. Every record is exclusive, as described under exclusive lead generation.
What it costs
A fixed cost per verified lead agreed before the campaign runs. No retainer, no management fee, no lock in. If the leads stop earning their keep, you stop buying them. Whether the model fits your book is the subject of pay per lead in Australia.