The form is where most campaigns go wrong. A general contact page produces general enquiries. A page about one loan purpose, asking about amount, employment, property status and timing, produces a record a broker can act on; what that looks like is under mortgage lead capture forms. Verification is the second failure point. A form that accepts any number produces a list of typos.
If you run it yourself, the work is the ads, the page, the verification and the follow up, on top of writing loans. Tools can draft the copy, and the limits of that are covered under can ChatGPT generate leads. The three routes a broker has, including buying, are under how to generate leads as a mortgage broker.