Brisbane Google Ads for mortgage brokers: search intent in a purchase market

Brisbane Google Ads for mortgage brokers is a campaign written for Brisbane's market rather than for Australia in general. PrimeLeads runs it against the criteria you set, and the city's own numbers decide the angles, the criteria and the callback before the first ad runs. This page sets out what they are and what they change.

The Brisbane market this campaign sells into

Brokers arranged 81.6% of new residential home loans in the June quarter of 2026 on the MFAA's figures. A Brisbane searcher typing a home loan query usually ends up with a broker, and the question is which one. Queensland wrote 17,622 new owner occupier loans in the June quarter of 2026 at an average of $751,000, on the ABS lending indicators.

Brisbane's median dwelling value was $1,080,142 in August 2026, up 10.8% over the year and 1.0% lower in the month, on Cotality's index. Search terms in Brisbane skew to borrowing power and pre-approval while values rise.

Criteria for a Brisbane campaign

The criteria decide what counts as a lead and what is billed. For Brisbane the ones that matter are these.

  • Search terms scoped to Brisbane and Queensland
  • A landing form for the product the ad promised
  • Loan range and purposes
  • Verification, duplicate checks and the finance screen before delivery
  • Weekly moves of spend toward terms whose leads answered

Verification and screening in Brisbane

Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.

Who this is not for

Brokers who want to run the account themselves. This is search inside a pay per lead campaign for Brisbane, where the click cost is our risk and the price is per verified lead.

Pricing

A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.

Get lead pricing