The Melbourne market this campaign sells into
Brokers arranged 81.6% of new residential home loans in the June quarter of 2026 on the MFAA's figures. A Melbourne searcher typing a home loan query usually ends up with a broker, and the question is which one. Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators.
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. Search terms in Melbourne skew to rates and refinancing while values fall.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- Search terms scoped to Melbourne and Victoria
- A landing form for the product the ad promised
- Loan range and purposes
- Verification, duplicate checks and the finance screen before delivery
- Weekly moves of spend toward terms whose leads answered
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers who want to run the account themselves. This is search inside a pay per lead campaign for Melbourne, where the click cost is our risk and the price is per verified lead.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.