The Perth market this campaign sells into
Brokers arranged 81.6% of new residential home loans in the June quarter of 2026 on the MFAA's figures. A Perth searcher typing a home loan query usually ends up with a broker, and the question is which one. Western Australia wrote 9,737 new owner occupier loans in the June quarter of 2026 at an average of $720,000, on the ABS lending indicators.
Perth's median dwelling value was $999,987 in August 2026, up 15.6% over the year and 0.8% lower in the month, on Cotality's index. Search terms in Perth skew to borrowing power and pre-approval while values rise.
Criteria for a Perth campaign
The criteria decide what counts as a lead and what is billed. For Perth the ones that matter are these.
- Search terms scoped to Perth and Western Australia
- A landing form for the product the ad promised
- Loan range and purposes
- Verification, duplicate checks and the finance screen before delivery
- Weekly moves of spend toward terms whose leads answered
Verification and screening in Perth
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who want to run the account themselves. This is search inside a pay per lead campaign for Perth, where the click cost is our risk and the price is per verified lead.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.