The Canberra market this campaign sells into
The ACT lost 1,541 people to other states in the year to December 2025, and its population grew 1.3%, on the ABS population release. In Canberra the social audience is mostly settled locals, so the angles that work are refinance and upgrade rather than arrival.
Canberra's median dwelling value was $864,998 in August 2026, down 0.4% over the year and 1.1% lower in the month, on Cotality's index. The Harvard Business Review audit found firms contacting a lead within an hour were nearly seven times as likely to qualify it as those an hour slower. A social enquirer in Canberra was scrolling a moment ago.
Criteria for a Canberra campaign
The criteria decide what counts as a lead and what is billed. For Canberra the ones that matter are these.
- Audience: Canberra, its region, or the whole of the ACT
- Angles: refinance, first home, investment, arrival
- A form built for one product, never a pre-filled contact form
- Verification and duplicate checks before anything is charged
- A callback rota that answers within the hour
Verification and screening in Canberra
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who want to buy Facebook lead-form exports by the row. The Canberra campaign described here runs verification and screening between the click and your CRM, and it costs more per record than an unchecked list.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.