The Sydney market this campaign sells into
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. A Sydney campaign on pay per lead charges for each verified record that meets your definition and for nothing else, so the risk of a slow month sits with the supplier.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. A falling market produces refinancers first, and the definition of a lead should say so. The cash rate at 4.35% is the backdrop either way.
Criteria for a Sydney campaign
The criteria decide what counts as a lead and what is billed. For Sydney the ones that matter are these.
- A written definition of a lead for Sydney: purposes, loan range, postcodes
- A fixed price per lead agreed before the campaign runs
- Verification, duplicate checks and the finance screen inside the price
- A five business day review for anything that fails the definition
- No retainer and no lock in
Verification and screening in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who want a retainer relationship with reports. Pay per lead in Sydney buys the result, and a broker who prefers to pay for activity is better served by an agency that manages accounts.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.