The Sydney market this campaign sells into
From 1 October 2025 the Home Guarantee Scheme has no income limits and no cap on places. The 5% deposit scheme's Sydney cap of $1,500,000 on the government's table sits above the median, so most of the city qualifies. Westpac's survey found 61% of New South Wales first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. A first home buyer campaign in Sydney sells into a falling market keeps buyers cautious and refinancers busy.
Criteria for a Sydney campaign
The criteria decide what counts as a lead and what is billed. For Sydney the ones that matter are these.
- Whether scheme use is required, against the $1,500,000 cap
- Live in it, or rent it out
- Suburbs of Sydney or the whole state
- Deposit floor and employment types
- Daily volume cap, since first home calls run long
Verification and screening in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers with one person on the phone and no cap on the flow. First home buyers in Sydney need the longest first call of any enquirer, and an uncapped campaign overruns a small practice within a week.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.