The Sydney market this campaign sells into
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. Brokers arrange 81.6% of new home loans on the MFAA's figures, so the same Sydney enquiry is worth a lot to a lot of brokers. That is why shared leads exist, and why exclusivity has to be kept inside the process rather than promised on a page.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. In a falling market every borrower who does enquire matters more, and a shared record in Sydney is a worse bargain than the invoice suggests.
Criteria for a Sydney campaign
The criteria decide what counts as a lead and what is billed. For Sydney the ones that matter are these.
- A campaign that runs for you alone, scoped to Sydney
- Verification and qualification on your enquiries, not a pooled list
- Duplicate checking against records already sent to you
- No shared pool, so nothing to resell later
- Delivery into one CRM, yours
Verification and screening in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who compare invoice against invoice. An exclusive Sydney enquiry costs more per record than a shared one, and it wins when the comparison is settled loans against spend.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.