The Melbourne market this campaign sells into
Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. A Melbourne campaign on pay per lead charges for each verified record that meets your definition and for nothing else, so the risk of a slow month sits with the supplier.
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. A falling market produces refinancers first, and the definition of a lead should say so. The cash rate at 4.35% is the backdrop either way.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- A written definition of a lead for Melbourne: purposes, loan range, postcodes
- A fixed price per lead agreed before the campaign runs
- Verification, duplicate checks and the finance screen inside the price
- A five business day review for anything that fails the definition
- No retainer and no lock in
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers who want a retainer relationship with reports. Pay per lead in Melbourne buys the result, and a broker who prefers to pay for activity is better served by an agency that manages accounts.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.