The Melbourne market this campaign sells into
From 1 October 2025 the Home Guarantee Scheme has no income limits and no cap on places. The 5% deposit scheme's Melbourne cap of $950,000 on the government's table sits above the median, so most of the city qualifies. Westpac's survey found 54% of Victoria first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. A first home buyer campaign in Melbourne sells into a falling market keeps buyers cautious and refinancers busy.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- Whether scheme use is required, against the $950,000 cap
- Live in it, or rent it out
- Suburbs of Melbourne or the whole state
- Deposit floor and employment types
- Daily volume cap, since first home calls run long
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers with one person on the phone and no cap on the flow. First home buyers in Melbourne need the longest first call of any enquirer, and an uncapped campaign overruns a small practice within a week.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.