The Melbourne market this campaign sells into
Victoria lost 685 people to other states in the year to December 2025, and its population grew 1.7%, on the ABS population release. In Melbourne the social audience is mostly settled locals, so the angles that work are refinance and upgrade rather than arrival.
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. The Harvard Business Review audit found firms contacting a lead within an hour were nearly seven times as likely to qualify it as those an hour slower. A social enquirer in Melbourne was scrolling a moment ago.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- Audience: Melbourne, its region, or the whole of Victoria
- Angles: refinance, first home, investment, arrival
- A form built for one product, never a pre-filled contact form
- Verification and duplicate checks before anything is charged
- A callback rota that answers within the hour
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers who want to buy Facebook lead-form exports by the row. The Melbourne campaign described here runs verification and screening between the click and your CRM, and it costs more per record than an unchecked list.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.