The Melbourne market this campaign sells into
Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. Brokers arrange 81.6% of new home loans on the MFAA's figures, so the same Melbourne enquiry is worth a lot to a lot of brokers. That is why shared leads exist, and why exclusivity has to be kept inside the process rather than promised on a page.
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. In a falling market every borrower who does enquire matters more, and a shared record in Melbourne is a worse bargain than the invoice suggests.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- A campaign that runs for you alone, scoped to Melbourne
- Verification and qualification on your enquiries, not a pooled list
- Duplicate checking against records already sent to you
- No shared pool, so nothing to resell later
- Delivery into one CRM, yours
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers who compare invoice against invoice. An exclusive Melbourne enquiry costs more per record than a shared one, and it wins when the comparison is settled loans against spend.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.