The Brisbane market this campaign sells into
From 1 October 2025 the Home Guarantee Scheme has no income limits and no cap on places. The 5% deposit scheme's Brisbane cap of $1,000,000 on the government's table sits below the median, so eligibility depends on the property as much as the buyer. Westpac's survey found 52% of Queensland first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
Brisbane's median dwelling value was $1,080,142 in August 2026, up 10.8% over the year and 1.0% lower in the month, on Cotality's index. Queensland wrote 17,622 new owner occupier loans in the June quarter of 2026 at an average of $751,000, on the ABS lending indicators. A first home buyer campaign in Brisbane sells into a market rising this fast outruns pre-approvals, and the buyer told a number in March is asking for a bigger one now.
Criteria for a Brisbane campaign
The criteria decide what counts as a lead and what is billed. For Brisbane the ones that matter are these.
- Whether scheme use is required, against the $1,000,000 cap
- Live in it, or rent it out
- Suburbs of Brisbane or the whole state
- Deposit floor and employment types
- Daily volume cap, since first home calls run long
Verification and screening in Brisbane
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers with one person on the phone and no cap on the flow. First home buyers in Brisbane need the longest first call of any enquirer, and an uncapped campaign overruns a small practice within a week.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.